Writing is a process. Creativity is a process. So too, is building a start-up. We've been working on our process since 2010 when we began to coalesce around the idea of what we now know as an industry called content marketing and how to give marketers better tools for success. Simply put, we believe good content is the most cost effective and efficient way to reach people, resonate with them and build a relationship. Relationships are the framework to create positive outcomes for marketers.
We also believe that business users need solutions that allow them to be creative and get results and require no technical resources to execute. We believe success begets success and so we are hyper focused on our customer's success. Lastly, we believe we have built one hell of a good content marketing platform and we believe you'll think so too if you give us a shot.
Seth is the founder and CEO of SnapApp. As a repeat entrepreneur, Seth was previously the founder & CEO of Pangea Media (acquired by AdKnowledge) and co-founder & CEO of Focalex, (acquired by Intermix / MySpace). He started out as a banker at Credit Suisse First Boston.
Russell is SnapApp’s COO and oversees sales, marketing and business development activities. Prior experience includes IPEngine, Spryance, Chitika, Lycos and Gamesville. Earlier in his career, Russell was a management consultant with McKinsey & Company.
Julie builds and manages SnapApp’s channel partnerships. Previously, Julie was Vice President of Strategy at NetCracker Technology and Director of Small Business Solutions at FairMarket. Earlier in her career, Julie was a consultant with LEK Consulting.
Allie is responsible for SnapApp’s marketing and demand generation efforts. Prior to SnapApp, Allie worked at Lionbridge in the global marketing group and has held several other marketing and PR positions.
Michelle is responsible for directing the SnapApp product roadmap, outlining product requirements and sales engineering. Prior experiences include Pangea Media, Blitz, World Travel Holdings, Bernard Hodes Group, Digitas and TMP Worldwide.
John is responsible for managing systems, overseeing the engineering team and new technology. Prior experiences include Pangea Media and Focalex.
Our success is your success. We partner with best-in-class leaders in Marketing Automation, Demand Generation, CRM and Analytics to help you maximize your marketing capability in more ways than ever before. Our deep integrations with companies like Eloqua, Marketo, ExactTarget and Hubspot mean you make the most of your existing investment and open the door to endless possibilities.