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5 Ways to Make Your B2B Content More Appealing

Every year, DemandGen Report releases the results of a survey looking at B2B buyers’ content preferences. What a gold mine! Real B2B buyers expressing their likes and dislikes when it comes to...

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SnapApp of the Week: Ipswitch’s Secure File Transfer Readiness Survey

SnapApp of the Week: Ipswitch’s Secure File Transfer Readiness Survey

The way modern buyers make decisions has changed. With so many options in the marketplace, buyers are looking for more than a great product or service – they want a relationship. And when we think about what a relationship means, we think about someone who understands us; who looks out for us; who... Read More

The Modern Marketer’s Blog Roundup - 1/29/2015

1/29/15
Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some... Read More
Pop Quiz: Are You Winning Demand Gen All Year Long?

Pop Quiz: Are You Winning Demand Gen All Year Long?

As marketers, we love getting our message out there. There is nothing more satisfying than creating great content and getting it in front of the right audience. Even after 5 years in marketing, I still get giddy when I see someone downloads one of our white papers. So what’s the problem? It’s... Read More
How Not to do Holiday Marketing

How Not to do Holiday Marketing

Connecting your brand to a holiday can be an easy way to resonate with your audience and take part in a greater conversation going on around the world. But marketers must also tread lightly – as Newscred put it, “Not every cultural moment deserves a real-time response.” Brands have gotten... Read More

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