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What Personality Assessments Reveal About Your Customers

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like...

Fresh Off The Press

What Personality Assessments Reveal About Your Customers

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career... Read More

3 Ways to Boost Your Sales With an ROI Calculator

If you caught my recent article What Is an ROI Calculator, you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content... Read More

How to Build the Business Case for Purchasing Marketing Technology

Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better... Read More

Come Hang With Us at the Uberflip Experience in Toronto

8/22/16
Pack your maple syrup, hockey jerseys, and extra politeness – SnapApp is crossing the border to the north this week for the Uberflip Experience in Toronto! The two-day event is jam-packed with an impressive list of speakers from all over the content-creating world, including Jay Baer, Andy... Read More

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