Earlier this month, we outlined our process behind planning, designing, and building our Thanksgiving Persona Assessment SnapApp.
This week, we’ll dive into the demand gen side: how we promoted the assessment and the results we achieved.
Interactive content is powerful, but like any other form...
What better way to get in the holiday spirit than with a little friendly competition? Times Union, a Hearst publication, has put together a festive bracket asking users to vote for their favorite holiday decorations. The bracket offers users a chance to vote on timeless battles like “Holly or...
Ask any demand gen marketer: Executing a great marketing campaign is not easy.
Coming up with an idea, getting buy-in from your team and managers, developing core and supporting assets… this all takes time, energy, and resources that can be in short supply.
Savvy marketers squeeze out as much...
Here in the Boston area, it’s beginning to look like the holiday season. The air is getting crisp and holiday marketing campaigns are in full swing.
Holidays are an opportunity for us to reach out, connect, and be reminded of what’s important.
Giving back is something we at SnapApp love to do. ...