The way modern buyers make decisions has changed. With so many options in the marketplace, buyers are looking for more than a great product or service – they want a relationship. And when we think about what a relationship means, we think about someone who understands us; who looks out for us; who...
Here’s what you missed in great reads for modern marketers this week:
Marketo Blog: Flaunt Your Humanity
Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some...
As marketers, we love getting our message out there.
There is nothing more satisfying than creating great content and getting it in front of the right audience. Even after 5 years in marketing, I still get giddy when I see someone downloads one of our white papers.
So what’s the problem?
Connecting your brand to a holiday can be an easy way to resonate with your audience and take part in a greater conversation going on around the world.
But marketers must also tread lightly – as Newscred put it, “Not every cultural moment deserves a real-time response.” Brands have gotten...