SnapApp Blog

Marketing Automation and SnapApp: The One-Two Punch

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer...

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Marketing Automation and SnapApp: The One-Two Punch

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. While early adopters of the technology were largely B2B organizations with complex sales cycles,... Read More

Boost Lead Scoring With Interactive Content [Infographic]

Lead scoring is a crucial part of a modern marketing program. Lead scoring helps us determine when leads are ready to be passed on to sales – but setting up an effective program can be difficult. Indeed, 32% of marketers say their lead scoring programs are ineffective (Salesforce 2015 State of... Read More

Get Sirius About Demand

Between cowboy boots, the Neon Trees, and BBQ, leaders of marketing and sales came together at last week’s SiriusDecisions Summit to understand how to work together to create more demand. Demand generation is owned by both sales and marketing, and only by working together can the two departments... Read More

DDI Offers “Assessment Assessment” for HR Teams

Assessments are one of our favorite content types here at SnapApp -- we’re all about the personalized experiences they offer our audience. And we’re not the only ones! For HR professionals, employee assessments offer valuable information that can help shape leadership training and support the... Read More

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