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When it comes to creating content, original concepts aren't always necessary. Sometimes, all it takes is a little creativity within a tried-and-true formula, and boom – you have a hit.
Some of Shakespeare's most famous plays weren't original stories. They were simply dramatized narratives of historical accounts (Antony and Cleopatra, Julius Caesar, Henry V, etc.).
As a content creator myself, having some time-tested formulas to fall back on definitely makes my life a lot easier – and for that, I'm very thankful! During this time of thanks, however, it's important for us all to share our gratitude. For individuals and brands alike, blogs set a perfect table around which we can all give thanks.
That's why I'm serving up six Thanksgiving-themed blog topics we can all use and be thankful for this holiday season.
Who doesn't love a list? Even outside of the holiday season, lists offer up quickly consumable information guaranteed to satisfy. Whether it's "Ten Marketing Tools to be Thankful For" or "Seven Social Media Dishes Designed to Surprise and Delight," the Thanksgiving list gives you a solid framework on which to build while still lending plenty of room for creativity.
Now, if we’re talking lists, the conversation wouldn’t be complete without mentioning Buzzfeed. Love it or hate it, the website has essentially cornered the viral listicle market in the past couple years. Get some inspiration from posts like this one, which lists 12 reasons why Thanksgiving is the best day of the year.
Family, football, parades, and Black Friday frenzies are all fun parts of Thanksgiving, but let's face it - we all LOVE the food! So naturally, when appetizing information is plated in a food-related way, a reader’s mouth can't help but water. If you really want to tug at your readers’ heartstrings around Thanksgiving time, evoke the imagery of the best dinner of the year.
Posts like, "How to Cook up More Leads with the Right Marketing Mix," or "Get the Right Ingredients for Stuffing Your Sales Funnel" may seem a little quirky or cliche. But any dish can be a gem with the right balance of input materials and a little creativity.
The people sitting around a Thanksgiving table can be stuff of dreams or nightmares – depending on who’s actually there. By seating visionary, fun, crazy, or influential people together in a blog post, you can create a valuable, shareable scene to bring everyone into your Thanksgiving conversations. Imagine, “Social Personas Not to Sit Next to at Thanksgiving,” or “Top Marketers to Invite to Your Table.” Once again, you can see there's room for creativity, but still a solid framework.
In the past, we’ve used this topic to get a little interactive. We took the concept of a Thanksgiving table and asked our readers in a quiz which stereotypical character were they – the football-obsessed cousin, the Black Friday extraordinaire, or the executive chef?
What blogger wouldn't want a Black Friday stampede of traffic to his or her site? Or wouldn't it be great to see SEO face off against Social Media in a Turkey Day gridiron grudge match?
The fun events of Thanksgiving are almost as universal and relatable as the spirit of thanks itself, so it only makes sense to channel interesting content into a favorite Thanksgiving-themed event post.
You know that lethargic, sleepy feeling after filling yourself with food portions which at any other time of year would be extremely ill-advised? Yeah? Everybody knows that liberating feeling of tossing the diet plans into the wind and eating more during appetizers than you usually do in a full day. It might come back to bite you in a day or two, but today is Thanksgiving, darn it, and unlimited food consumption is the best way to celebrate.
A little information overload this time of year never hurts, either. Why not help your readers to help themselves to "A Content Marketing Food Coma: Everything You Need to Know and Then Some," or "Information-itis: All You Can Eat Tips for ___." The indulgent nature of Thanksgiving, however, is just one feeling to play on. Any post featuring the fun feelings or experiences that Thanksgiving stirs can be effective. Just make sure you save enough room for dessert.
Thanksgiving really is a special time to be thankful for great families, fortunate events, caring friends, amazing communities, and all the gifts of life we're all lucky to have. When in doubt, just publish a short post saying thank you. Expressing gratitude can be a cleansing, wholesome experience for the writer, and it shows your readers that you truly care about them.
This blog from Jon Gordon really helps to explain the power of giving thanks in our everyday lives. It can make you happier, healthier, more productive, and your audience will appreciate it, too. He even offers a few tips to channel the spirit of Thanksgiving every day of the year.
At SnapApp, we're especially thankful for all the wonderful friends, coworkers, customers, community members, and readers like you – you’re truly are a gift to know. We like writing for the sake of writing, but the best part about this community is the enlightening exchange of information that occurs within it.
We wish you the happiest of Thanksgivings and hope you enjoy this great holiday season!