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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Jay Acunzo, NextView Ventures
If you’ve ever been a fan of a team with a “system coach,” like the New York Knicks, you’d know that coach will search far and wide to find players that fit a certain culture. Do you search for employees at your company the same way? It’s not mandatory that you do, but if you brand your company as one with a very strong culture, go all-in.
Jeremy Durant, Bop Design
Let’s stick with the basketball theme for a second. NBA legend Michael Jordan once said, “I’ve failed over and over again in my life, and that is why I succeed.” Sometimes, the best way to do better is to learn what it’s like to do worse. Take a look at a few content marketing failures, discern why they failed, and then learn the tools you need to avoid them yourself.
Jeff Soriano, MarketingProfs
Love them or hate them, the Kardashians know how to build a brand and cash in. Kim Kardashian-West, who literally wrote the book on selfies, is taking full advantage of today’s “selfie society,” which encourages personal interaction with brands with visual forms of user-generated content. Are you taking full advantage of it, too?
Corey Wainwright, Hubspot
It can be incredibly, painfully awkward, right? It’s tough to talk with your current boss about your career plans, which could very well not center around the company for which you currently work. There are three major elements that make up a good career path conversation with a superior – relationship, timing, and forethought. Do you know how to master each of them?
Andrew Gazdecki, Bizness Apps
It’s that time of year again – the premier weekend for barbecues, fireworks, and long days on the beach. The Fourth of July is also a great time to spice up your content marketing strategy with some new ideas to get your customers excited. Here are a couple ideas to get you started and ready for the weekend.
Parker T., The Signal
Snapchat is a phenomenal tool for more personal interaction with customers in a fun, creative way. Many companies are jumping onboard the Snapchat bandwagon, concentrating greatly on measuring things like “retention rate” on the app. This begs the question to be asked, though – does anyone remember how to have fun? Sometimes, things like views, screenshots, and follow-backs aren’t as important as just letting loose and being creative in a constructive way.