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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Andrew Davis, LinkedIn
If you’re heading up a marketing team, there are a couple things you should do at the beginning of every year to make sure everybody is on the same page. If you’re not accomplishing this, your output is sure to suffer. Make sure you get the year started off on the right foot – bookmark this post and cover all your bases to kick the year off right.
Amanda Zantal-Wiener, HubSpot
Congratulations! You’ve earned yourself a position of leadership at your company. Now, how do you get people to listen to you and support you so that you can keep that job? It can seem like a challenge to earn the trust of employees you inherit as a new leader, but there are a number of things you can do to get them on your team.
Bana Jobe, MarketingProfs
Any good journalist will tell you that you don't have to have a degree in a topic to write about it well, and confidently. It just takes time, practice, and enough self-awareness to know when you don't know what you don't know. It’s hard, but it’s not impossible by any stretch of the imagination. Here's how to write clear, compelling content about things you don't yet understand.
Joel Goldstein, Business2Community
“Hi, just checking in...”
How many emails from salespeople have you read that start exactly like that? It seems harmless enough, but it might give customers the impression that you’re stressing out about meeting a quota and need to close deals quickly. Check out these other phrases that you shouldn’t touch with a 20-foot pole in your sales pitches to potential clients.
Dawn Papandrea, Content Marketing Institute
Do you have a social journalist on your marketing team? What about a crowd developer? If those positions sound enticing, the time might be right for you to start thinking outside the box with new hires in your marketing department. CMI connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams.
Michael Brenner, Marketing Insider Group
It’s getting tougher and tougher by the day to grab your customer’s attention with content. There’s so much out it on the Internet, so how can you make yours stand out? One of the best ways to accomplish that is by personalizing your content. Here are three simple steps to help you get started with content personalization that will effectively reach, engage, and convert your target customers.