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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Alizah Salario, The Billfold
Hustling as a concept takes up many different forms – hustlers can be women writing as freelancers, or men selling loose cigarettes on the street. The hustle is either romanticized or criminalized, and therefore it is rarely understood or appreciated for what it actually is. As long as the hustle remains in the fantasy world of extremes, it won’t be seen for what it is: a legitimate, viable, and in some cases necessary means of earning a living.
Veronica Jarski, MarketingProfs
Over 85% of all recruiters say that they have hired an employee over LinkedIn. Additionally, just about half of all B2B companies claim that they use LinkedIn regularly. Is your profile up to snuff right now? If not, it could potentially cost you a new job. Make sure you hit all the marks with your LinkedIn profile by checking out this helpful infographic.
Devin Pallone, Content Equals Money
The “Battle of the Content” has been waging for dozens of years. Ever since The Buggles’ in memoriam for radio stars debuted in 1980, plenty of writers have wondered whether developing technology would prevail in the future over more antiquated means of communication. The battle continues today, and the written word seems to be holding its own. Video content is impressive and vital to a successful content strategy, sure. But both video content and written content seem to work best in tandem, rather than exclusively and separately.
Andrew C. Belton, Business2Community
Everybody is always looking for new ways to capitalize on social media, especially if you have a small business. Andrew Belton considers five tips that can help your small business on social media – keeping posts short and sweet, sharing unique content, posting content that makes followers look good if they share it, including various media forms, and varying your forms of content.
Brittany Gellerman, HubSpot
Being creative comes naturally to a lot of people. But for some, flexing creative muscles can feel like pulling teeth. If you’re not a naturally creative person, how can you execute new ideas easily and produce content seamlessly? For starters, follow these tips to get your creative juices flowing.
A sneak peek at how to jumpstart your creativity? Channel your inner child and be willing to take risks – don’t impose limitations on where you let your mind wander.
Charlie Stewart, MarketingProfs
In 2016, maintaining online visibility is an absolute must – you must have the right content in the right place for maximum effectiveness. The fourth and final article in this short series about the changing landscape of B2B marketing explores how to respond to digitally altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.