The idea of social media ROI is both a blessing and curse for companies looking to make the most of the social sphere. On one end, if social media ROI could be proven it would unlock more funds, resources and personnel to be allocated for social efforts.
On the other end, the nature of social media has a lot to do with relationships, human behavior and other intangible factors that aren't easily given a dollar value.
Personally, I've heard brilliant people make brilliant arguments for both sides, but instead of telling you my opinion, below are some of the best one line arguments for and against applying ROI to social media.
At the end of the post tell us where you stand on the search for social media ROI using our SnapApp poll, tweet the argument that you agree with most, or add your own perspective using the hashtag #SnapDebate!
?If you are only focused on the money, you risk completely overlooking the people. Ted Rubin Return on Relationship?: The New Measure of Success < Tweet this!