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Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days.
In this post:
Facebook Video Ads
Account-Based Marketing + Content Marketing
Content Marketing Ideas and Inspiration
Content Strategy Essentials: Keyword Research
CMI just released its latest report, B2B Enterprise Content Marketing 2016. Overall, marketers reported lower effectiveness of content marketing, with only 22% of enterprise marketers saying their organization’s content marketing efforts are effective. Ouch. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study.
Video on Facebook continues to explode. During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views. And according to research by Aberdeen Group, companies using video grow revenue 49% faster than companies that don’t. There’s no better time to add Facebook video ads to your marketing mix. My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads.
Do you know why some content succeeds, and other content doesn’t? Over on MarketingLand, Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. The study, conducted by Moz and Fractl, found that top-performing content was 3X more likely to be emotional, and content with rankings or comparisons drive strong engagement. Read the rest of the results in Kerry’s post.
How do the smartest content marketers find brilliant ideas? Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See his video interview over on the LinkedIn blog, and get inspired to crank out your next winning campaign.
As I explained above, video is exploding, ut not just on Facebook. According to Brightcove, social video generates 1200% more shares than text and images combined, and the Aberdeen Group also found companies using video enjoy 41% more web traffic from search than non users. Right here on the SnapApp blog, Shannon Murphy shares the 5 types of videos that will engage your visitors and keep your audience coming back for more.
There is a lot of buzz about ABM (account-based marketing). In fact, 41% of B2B marketers worldwide plan to increased spending on ABM (source: eMarketer) and nearly half of B2Bs have a full ABM program in place. Over on the Kapost blog, Anna Washenko explains why account-based marketing is a potent partner for content marketing, and how you can start integrating the two today.
If your content marketing is a ‘mind numbing wall of text,’ engage your audience with interactive content. You can also get ideas to improve your content with Neil Patel’s post, 15 Things to Try When Your Content is a Mind-Numbing Wall of Text.
With this collection of articles, you should be able to take a step back and evaluate your future marketing campaigns and new potential stack tool additions. Ask yourself if there are areas in your team's investment that could be improved upon or altered to fit with new, developing trends and mediums.