How It Works
Email is a cost effective way to increase the reach of your marketing campaigns – but to keep your email audience active, you need to be entertaining and relevant! Be both by including interactive content apps – like personality tests, trivia quizzes, contests and sweepstakes - that will intrigue recipients to click through and interact. Once you’ve created your SnapApp, promote it in email using HTML linked quiz questions, or by adding an image linked to your app.
What You'll Get
In addition to higher click-through and response rates, leveraging email in your multi-channel marketing efforts can help:
Generate More Leads - include a fully customizable form in any SnapApp content app to capture missing contact information, opt-ins for additional subscriptions and more.
Complete Your Target Profile - capture preferences, behaviors and interests by storing individual answers and overall results when your audience engages with SnapApp content.
Reduce Campaign Costs - help offset the cost of ad buys and other promotional plans by communicating via email to names you’ve already acquired.
Example: In addition to their website, PBS shares trivia and personality apps in their email newsletters .