Comcast Sports Network Philadelphia covers sports news, highlights and games for Philadelphia's sports teams.
We increased our Facebook likes by 25% in just 5 days and 64% of entrants signed up for our email and text alert lists. That's amazing! SnapApp is a great solution for creating high-quality, user-friendly contests with social sharing and viral capabilities. We especially appreciated the ability to post the same sweepstakes on our Facebook tab, CSN Philadelphia website and the Philadelphia Eagles website but collect all of the entries in one place.
Comcast Sports Network Philadelphia
Key Features
Objective
CSN Philadelphia wanted to promote their sports network as the ultimate destination for Philadelphia Eagles fans and drive email newsletter subscriptions. In particular, they wanted to:
- Increase interest in the CSN Philadelphia channel.
- Collect targeted leads for their mailing list so they could reach Philadelphia Eagles fans.
- Engage their fans on their social networking sites, including Facebook and Twitter.
Solution
CSN Philadelphia used SnapApp to create a sweepstakes that ran on their Facebook page, on the CSN Philadelphia website and on the official Philadelphia Eagles website.
The 2011 Philadelphia Eagles Season Ticket sweepstakes first asked fans what they were most excited about for the upcoming football season. Then fans filled in their information for a chance to win the grand prize, a pair of 2011 Philadelphia Eagles season tickets. Fans also could choose to sign up for the Eagles newsletter or receive breaking Eagles news via text alerts.
CSN Philadelphia added an extra boost to their viral marketing efforts by allowing fans an additional entry if they shared a link to the sweepstakes on Twitter or Facebook.
Key Features:
- Sweepstakes
- Lead Generation
- Additional entry for sharing
- Quiz on a Facebook tab
- Facebook and Twitter Share
Result
The sweepstakes ran for a month, just before football season. During that time, the CSN Philadelphia sweepstakes was very successful. Highlights include:
- 18,506 impressions
- 9,593 lead submissions
- 89% of users who engaged with the sweepstakes entered it
- 25% increase in Facebook Likes - more than 5000 new likes -- in just 5 days
- 64% of leads opted in to receive the Eagles newsletter or Eagles text alerts
- $0.10 per lead