Squishable is an online retailer specializing in "giant, round, fuzzy, stuffed animals." Squishable products appeal to children of all ages.
We're always trying to give people on our Facebook page something fun to do—something that will help them understand a little bit about us, something that will make them smile, something they can share with other people, and something we can use to move them from “prospect” to “purchase.” The SnapApp personality test was a perfect fit.
Squishable's success thus far has come from word of mouth, and the team wanted to give their loyal fans something in keeping with the “fun” that the brand represents as well as something their fans might share.
In addition, Squishable wanted to drive sales by engaging their audience on Facebook and then driving visitors to the Squishable.com website to make purchases.
Creating professional-looking content without expensive or time-consuming development work was an important consideration.
Squishable deployed a holiday-themed personality test on their Facebook page. The "Holiday Match-O-Matic" matched quiz takers with the “ideal” Squishable stuffed animal – including Pandas, Narwhals, Penguins and more- based on their responses to a series of “personality” questions.
- Splash Page
- Quiz on a Facebook Tab
- Facebook and Twitter Sharing
Squishable ran their “Holiday Match-O-Matic” during the November/ December holiday season. Highlights included:
- 11% of quiz-takers clicked through to the Squishable. com website
- Viral marketing via more than 500 Facebook “shares”
- 11,600 impressions