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Figment
Could You Be on Glee?Figment created fun personality tests and trivia quizzes to engage their active online community on their Facebook page and blog.
Intuit
The QuickBooks Financial Fitness TestIntuit created a quick personality test to measure the financial knowledge of prospective customers. A sign up form offering a chance to receive more information appeared before customers saw their results.
Martha Stewart
Martha's Ultimate Fan SweepstakesTo promote the premiere of The Martha Stewart Show on the Hallmark Channel this sweepstakes giving away a trip to a live taping of the show was created.
Magic Beans
31 Days of GiveawaysMagic Beans wanted to run a promotion on Facebook and their website giving away one prize a day as a way to collect leads.
Comcast Sportsnet
2011 Philadelphia Eagles SweepstakesComcast Sportsnet wanted to create a poll that was mobile optimized and would promote their brand as well as generate buzz for the upcoming football season. They collected leads using a sweepstakes form tied in with their app.
HollywoodPlayer: Bridesmaids
Which Bridesmaid are You?HollywoodPlayer created a female-targeted personality test to promote the upcoming film
Theater Section
Daily Theater QuizA daily trivia quiz ran in an ad unit in the theater section of this newspaper. Each day there was a drawing to receive two tickets to a Broadway show. The quiz and chance to win tickets were promoted online on the website and offline in the print edition of the paper as well as the subscriber emailing list. During the course of the six week campaign there were more than 8.4 million impressions and 5.5% of visitors engaged with the trivia quiz-- this performance was 448% better than any ad in this space had ever performed.
Seguai
How Perfect Is Your Body?Seguai created this personality test as an unobtrusive and customer-friendly way to collect leads.
Jamieson Labs
Win Tickets to the Premiere of Insignificant HarveyJamieson Labs ran a sweepstakes on their Facebook page and gave away tickets to the premiere of Insignificant Harvey.
Verizon Wireless
Are You a Flyers Fan?This interactive trivia quiz was embedded on the Philadelphia Flyers homepage. The winner of the sweepstakes received two tickets to the 2012 Bridgestone NHL Winter Classic.
Remington
What Kind of Girl Are You?Remington ran a social media campaign designed to engage their target audience while connecting them to the Remington brand.
NPR Music
How would you obtain a new album?NPR music created a poll to ask listeners and readers about their music purchasing habits.
PC World
What Kind of Network Manager Are You?PC World created a fun personality test aimed at their target audience.
New Media Strategies
Which Smurf Are You Excited to See on America's Got Talent?New Media Strategies was looking for a fun way to promote the Smurfs movie and used a SnapApp poll to increase engagement.
Coldwell Banker
College Town SuperlativesColdwell Banker Real Estate created a survey for their website and asked customers to vote for the best college towns in the country.
ReachOut
What Kind Of Friend Are You?ReachOut.com (a project run by Inspire USA Foundation) used a quiz on the Quibblo homepage to engage users and connect with them.
Caffeine
Wear This Toss ThatCaffeine and Timex wanted to increase customer engagement on the Stylewatch site and Facebook page.
Drync
Would you buy wine online?Drync created a survey to query visitor's to their site about buying wine online. Drync is considering adding this service to their site
HollywoodLife
Which Hollywood Good Girl Gone Bad Are YOU Most Like?HollywoodLife is an online celebrity gossip blog. This fun quiz provided users with an entertaining way to engage with the site in addition to reading articles.
CLIA
Cruise Line Earth Day QuizThe CLIA created this trivia quiz in an effort to raise awareness and promote conservation.
Northwest Academy
Is a Career in Massage Therapy Right for You?Northwest Academy created this personality test to help drive admissions.
Post Hotel
What Is Your Wellness Type?The Post Hotel is a hotel and resort that created a personality test in German using SnapApp's unicode feature.
Nudossi
Which Type of Breakfast Are You?Nudossi is a chocolate spread popular in Germany. They created a personality test to help promote their brand.
Hollywood Player
How Would You Reinvent Yourself?Hollywood Player created a personality test to promote the release of Larry Crowne to their target audience.
Dorado
Trivia ChallengeDorado asks a daily trivia question that customers can take by scanning QR codes placed on the tables within the restaurants.
EscapeMaker
I LOVE NY TriviaEscapeMaker.com promoted their I LOVE NY campaign with a series of trivia quizzes. Adding a lead gen component also allowed them to collect vital information from their users.
Wilbert News Strategies
How Well Do You Know East Cobb?Wilbert News Strategies--a communications firm specializing in social media--created a trivia quiz for their client.
Authentic Ireland
Win an Ireland VacationAuthentic Ireland ran a like-gated sweepstakes on their Facebook page and gave away a trip for two to Ireland.
NFL Films
How Well Do You Know NFL Films?NFL Films published a fun trivia quiz on their Facebook page in order to engage fans and promote their brand.
Hallmark Channel
Win a Toys R Us Gift CardAs part of their holiday season promotion the Hallmark Channel ran a sweepstakes giving away 20 $100 gift cards.
Squishable
Holiday Match-O-MaticTo promote their brand and encourage sales this personality test matching customers to their ideal