A daily trivia quiz ran in an ad unit in the theater section of this newspaper. Each day there was a drawing to receive two tickets to a Broadway show. The quiz and chance to win tickets were promoted online on the website and offline in the print edition of the paper as well as the subscriber emailing list. During the course of the six week campaign there were more than 8.4 million impressions and 5.5% of visitors engaged with the trivia quiz-- this performance was 448% better than any ad in this space had ever performed.
Daily Theater Quiz