In The News

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Having a great app or service doesn't guarantee success. How do you get your software or digital offering in front of buyers? Software-as-a-Service (SaaS) , traditional software sales and marketing pros share their suggestions for how you can improve your chances of making an online sale.

By Jennifer Lonoff Schiff

Thu, February 14, 2013

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. To really stand out, content needs to be dynamic, interactive, and timely.

First you engage, then convince, and finally you can drive leads. Here are three types of content that can do the job.

Interactive Content

This is the time of year when we reflect on the past, and look to the future. Through the end of January 2013 (2013!) we'll be sharing guest blog posts our the annual Predictions & Reflections series. We asked some of our smartest guest writers to reflect on the past year and look to the upcoming year. This post is by Seth Lieberman, CEO of Pangea/SnapApp. Seth has more than 15 years of online marketing experience.