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Pangea Media First to Market with Quiz, Poll, and Survey Platform Accessible to Facebook Mobile Users

Thursday, April 28, 2011
Yahoo!

Pangea Media, the largest quiz and quiz technology company on the web, today announced its SnapApp marketing platform for customer engagement and acquisition is now accessible to users tapping into Facebook on mobile devices. No other company, including Facebook, offers quizzes, polls and surveys that end users can access on Facebook via either a PC or a mobile device.

More than 250 million, or almost half of all Facebook users, access their news feeds via mobile devices. Now companies that are using the SnapApp platform to create quizzes, polls, surveys and sweepstakes in order to generate leads and acquire customers can ensure they are reaching this audience. SnapApp is compatible with both Android and Apple/IOS devices.

In addition to functionality for mobile Facebook, Pangea Media announced that interactive polls, surveys and quizzes can now be published directly into user's news feeds with hyperlinks that enable users to click through to view additional questions and/ or results on the marketers' Facebook page. This provides marketers an opportunity to capitalize on viral sharing and bring end users back to their page where they can offer additional information and messaging, collect customer information with SnapApp's custom lead generation forms, and increase page traffic.

""It's clear social media in combination with mobile are huge marketing considerations,"" said Seth Lieberman, CEO of Pangea Media, ""SnapApp offers the perfect way to reach and engage the mobile Facebook audience and convert prospects into customers —no matter what type of mobile device they are using or how they are accessing their news feed.""

SnapApp is a marketing platform for customer engagement and acquisition that enables marketers and publishers to create quizzes, polls, surveys, sweepstakes and contests and distribute them on their websites, Facebook, Twitter, in IAB ad units and via mobile devices in order to generate leads. With SnapApp companies can use the power of quizzes and surveys to drive Facebook likes, Twitter followers, newsletter sign ups and product downloads.

Companies and brands using SnapApp include Remington, Timex, PC World, MTV, TimeOut New York, NBC and others.