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How To Take On Your Facebook Competition

Wednesday, December 5, 2012
AllFacebook

Justin Lafferty on December 5, 2012 10:30 AM

Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.

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SnapApp Takes Aim At Facebook Contests

Monday, September 10, 2012
AllFacebook

With contests representing one of the primary drivers of engagement on Facebook brand pages, Facebook marketing platform SnapApp submitted its entry into the sector with Monday’s launch of SnapApp Contests.

SnapApp Contests allows users to create and manage video, photo, and text contests on Facebook, Twitter, mobile, and other Web destinations. Other features include:

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Twitter Writing: 6 Tips to Win in 140

Monday, September 10, 2012
Biz Voice
If Shakespeare ever had a great Twitter writing tip it would have to be, “brevity is the soul of wit.” Yet, the undeniably witty Will wrapped this well-known quote in a long, drawn-out speech by a not-so-witty character in Hamlet. Shakespeare was, of course, going for comic irony.
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Where Making Money and Social Media Meet

Tuesday, August 28, 2012
OPEN Forum

Can social media deliver ROI? Businesses that specialize in social campaigns and marketing agencies that orchestrate campaigns as a complement to branding, Website design and related services say, “Yes!”

Global brands and small businesses alike can derive measurable benefits from promotions, coupons, sweepstakes and giveaways. But when you're considering a provider, look closely at the case studies to learn how ROI is defined. In the social media realm, return on investment can reference:

  • Growth in audience members, such as Facebook fans and Twitter followers

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Adknowledge Buys Pangea's Quiz, Sweepstakes Biz

Tuesday, July 24, 2012
Media Post

by Gavin O'Malley, Jul 24, 2012, 12:39 PM

Pangea Media is getting out of the quiz biz -- sort of.

The company, best known for social marketing platform SnapApp, just sold its legacy Web site quiz and sweepstakes business to digital ad firm Adknowledge. Financial terms of the transaction were not released.

Now, Pangea’s plan is to devote itself entirely to SnapApp, which helps brands, publishers and agencies engage consumers by setting up their own mini-quizzes, surveys and contests.

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