Who doesn't love to win something? Well, the two-way or interactive nature of social media sites makes them ideal for hosting contests that can help your customers achieve that winning feeling while boosting your business.
Every page on Facebook is in competition for space on users’ news feeds. With the changes in Facebook’s algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans’ news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don’t assume that just because your competition is spending the big bucks, they’ve succeeded at marketing.
With contests representing one of the primary drivers of engagement on Facebook brand pages, Facebook marketing platform SnapApp submitted its entry into the sector with Monday’s launch of SnapApp Contests.
SnapApp Contests allows users to create and manage video, photo, and text contests on Facebook, Twitter, mobile, and other Web destinations. Other features include:
If Shakespeare ever had a great Twitter writing tip it would have to be, “brevity is the soul of wit.” Yet, the undeniably witty Will wrapped this well-known quote in a long, drawn-out speech by a not-so-witty character in Hamlet. Shakespeare was, of course, going for comic irony.
Can social media deliver ROI? Businesses that specialize in social campaigns and marketing agencies that orchestrate campaigns as a complement to branding, Website design and related services say, “Yes!”
Global brands and small businesses alike can derive measurable benefits from promotions, coupons, sweepstakes and giveaways. But when you're considering a provider, look closely at the case studies to learn how ROI is defined. In the social media realm, return on investment can reference:
Growth in audience members, such as Facebook fans and Twitter followers
Pangea Media is getting out of the quiz biz -- sort of.
The company, best known for social marketing platform SnapApp, just sold its legacy Web site quiz and sweepstakes business to
digital ad firm Adknowledge. Financial terms of the transaction were not released.
Now, Pangea’s plan is to devote itself entirely to SnapApp, which helps brands, publishers and agencies
engage consumers by setting up their own mini-quizzes, surveys and contests.