Creating Content Marketing Experiences That Convert
"We've turned our blog into a lead source, which we were never able to do before."
- Jen Agustin, Sr. Director of Marketing - Bizo
Create engaging, relevant content that resonates at any stage in the buyer’s journey.
Deliver marketing ROI with better, faster demand generation.
Generating New Leads
Generating more leads is the number one challenge for all B2B marketers. Modern marketers are increasingly using interactive content to create rich experiences that engage prospects and build dialogues.
Interactive content can be embedded anywhere – your website, your blog, your social channels, and in your emails – and connect seamlessly to your marketing automation system, turning almost any channel or touch point into a lead opportunity.
Building Prospect Profiles
Marketers are using technology to become more effective listeners so they can better understand their future customers' pains and the needs of their target audience. Interactive content removes the guesswork of what is important, and allows you to build robust, detailed, and actionable profiles.
Richer prospect profiles lead to better, faster lead scoring (and MQL generation), more effective nurture tracks, and increased credibility with your audience.
Guiding Leads Through The Buyer's Journey
Considered purchases require marketers to earn the trust of their prospects throughout the buyer’s journey. Building trust requires marketers to deliver value at each stage of the journey by creating and distributing more relevant and meaningful content experiences.
Every journey is unique - interactive content enables you to deliver the right experience at the right time.
Scaling Content Marketing
Scaling content marketing is critical, but easier said than done. Interactivity is the answer, enabling marketers to create highly engaging content with limitless customization that is fast to deploy across multiple-channels and devices.
Whether you are splitting a white paper into dozens of consumable pieces of content or simply bringing a static asset to life, interactive content keeps your thought leadership fresh and interesting.