B2B Marketers Choose SnapApp
Turn marketing assets into interactive content that can:
- Improve Lead Generation Efforts
- Collect Actionable Profile Data
- Retain & Engage Customers
SnapApp Works for Business to Business Marketing
Businesses have a tremendous amount of content in their arsenal. Yet simply pushing out videos, webinars, eBooks and whitepapers isn’t actually making the most of your intellectual property. With SnapApp, the interactive content you create encourages information sharing via engaging interactions and effectively transforms your marketing assets into a “better mouse-trap.” The result is increased conversion rates and more leads: in fact, content created on the SnapApp Marketing Platform averages 50% impression to click rates and 82% form completion rates.
Generate More Leads
Expand multi-channel efforts to include email, social, mobile, web and traditional channels like print and events. Combine broader reach with higher conversions and together you get top of funnel growth. Here's how:
- Increase email click-through rates with personalized, interactive content
- Boost booth traffic at tradeshows with QR codes and intriguing mobile apps
- Drive measurable leads and referral traffic from social media efforts
Collect Rich, Actionable Data
Your interactive content becomes a vehicle for collecting actionable data that helps complete customer profiles. Here’s how:
- Use customizable sign up forms to collect relevant information
- Create assessments or other tests as the gate-way to an asset download – the answers provided become additional insight you collect
- Post your data in real-time to a CRM, Email or Marketing Automation system to enhance existing profiles
Retain and Engage Loyal Customers
Keep your customers happy and loyal by rewarding them, learning about their needs and encouraging participation. Here’s how:
- Use contests to reward customers with free training, dinner with the Executive Team, or other unique prizes
- Share satisfaction surveys to gather customer opinions and preferences
- Prompt post-event sharing with media galleries or photo caption contests
See It In Action! The poll above - built on the SnapApp platform & utilizing the Campaign Manager - will rotate every day with a new question. At the end of the month, all responses will be used to produce a trend report that will be shared on the SnapApp blog.
