Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

6/15/17
With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham, and he’s taking over to help our marketing teach other marketers how to unleash their potential with interactive content.   To help introduce him as... Read More

June Release: Instantly Convert PDFs Directly Into SnapApps

6/13/17
Content loading... Please enable javascript! Convert PDFs Directly into SnapApps SnapApp's June release includes three new features: PDF conversion, selected answer state, and new in-platform notifications. Do you have PDFs you could use? Yes... Read More
101 Creative Interactive Content Marketing Ideas

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start.   But the results from interactive content are... Read More
binge-worthy marketing content

Is Your Content Binge-Worthy?

At the 2013 MacTaggart Lecture Kevin Spacey spoke (in reference to House of Cards and Netflix) directly to a room full of television executives telling them to go with the flow and give audiences "what they want, when they want it. If they want to binge then we should let them binge."   Netflix... Read More

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