Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

What to Look for in an Interactive Content Creation Platform

You’ve heard of interactive content. You’ve definitely experienced interactive content in one form or another. (If not, just click around this website, or here, or a few lines below for a riveting ride).   And now, you might be shopping around, comparing options, learning how it works, looking at... Read More
How to Animate Content and Landing Pages (including examples)

Bringing Landing Pages to Life With Animation

Landing pages, whether they like it or not, are still the primary conversion source for marketers. Unfortunately, audiences are getting bored. With the amount of standard, status quo landing pages that fill their screens every day, their patience is at a serious low. We’re talking a fraction-of-a... Read More
B2B Examples of Interactive Content

15 Amazing B2B Examples of Interactive Content

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he  concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”    ... Read More

What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a... Read More

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