Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

What Makes Good Content Good? 11 Experts Share Their Insights on Content Resonance

  When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward, and put down... Read More

March Madness: Why Brackets Are Powerful Marketing Content

Ready for the madness? As February dwindles to an end that few are sad to see, in comes March, and with it – a whole lot of basketball.   NCAA’s annual national championship tournament is a weeks-long tournament consisting of 64 different teams competing against each other – commonly referred to... Read More

Explaining Your B2B Marketing Job to People Who Don’t Work in Marketing

To my luck, there are still frequent times in my life when I find myself in social situations where the majority of people present are not marketing professionals – are not, bless them, even professionals who work predominantly on the web.   During these social settings, one of the frequent... Read More

The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic

A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one.   Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it... Read More


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