Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

Planning Your Content: The 3 Stages of the Buyer’s Journey

Planning Your Content: The 3 Stages of the Buyer’s Journey

2/3/16
Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” There were many stages to my shopping experience, and almost all of it took place online.  First, I just started to browse different makes... Read More
How Influitive Used All the Right Ingredients for Successful Interactive Content

How Influitive Used All the Right Ingredients for Successful Interactive Content

Just three weeks in, but 2016 is already moving fast. My inbox is full, your inbox is full, your neighbor's inbox is full. Probably. With so much content at all of our finger tips, only the most appealing gets the click attention they are seeking. Interactive content is a marketing tool that is... Read More
3 Steps for Making Your Long-form Content Last

3 Steps for Making Your Long-form Content Last

So you just finished a large pillar asset. It’s awesome. It hits on all your core messages, contains some stellar highlights, and includes thoroughly researched statistics and industry trends that point to your product as the solution.  You released it into the world and got some decent results... Read More
10 Ways to Help Focus Your 2016 Content Marketing Strategy

10 Ways to Help Focus Your 2016 Content Marketing Strategy

Now that 2016 is officially one week old, it’s time to really shake off the confetti and focus your content marketing strategies on the new year. A year in which, according to Content Marketing Institute, 76% of marketers plan to create more content than 2015.  So with this continuous increase... Read More

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