Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

binge-worthy marketing content

Is Your Content Binge-Worthy?

At the 2013 MacTaggart Lecture Kevin Spacey spoke (in reference to House of Cards and Netflix) directly to a room full of television executives telling them to go with the flow and give audiences "what they want, when they want it. If they want to binge then we should let them binge."   Netflix... Read More

What to Look for in an Interactive Content Creation Platform

You’ve heard of interactive content. You’ve definitely experienced interactive content in one form or another. (If not, just click around this website, or here, or a few lines below for a riveting ride).   And now, you might be shopping around, comparing options, learning how it works, looking at... Read More
How to Animate Content and Landing Pages (including examples)

Bringing Landing Pages to Life With Animation

Landing pages, whether they like it or not, are still the primary conversion source for marketers.   Unfortunately, audiences are getting bored.   With the amount of standard, status quo landing pages that fill their screens every day, their patience is at a serious low. We’re talking a... Read More

What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a... Read More

Pages

Get Our Latest Blog Posts in Your Inbox

Thank you for subscribing!
Content Land CTA-Blog-300.png
LeadRev-blog-free.png