Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

33 Problems You Probably Have if You’re a B2B Marketer

When you work in B2B marketing, either knowingly or not, you join a certain community. In this community, we all have a certain frame of reference where our experiences overlap. Sometimes these experiences are great. Sometimes, not so great. The point is you’re not alone. B2B marketing is tough,... Read More

Marketing Madness: The Most Awesome Animals of the Internet Bracket

March is upon us. What does that mean? Well, there’s Daylight Savings Day (sunlight!). There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!). There’s the first day of Spring (more sunlight!). Oh, and there’s a little basketball tournament that get’s some buzz. The basketball thing... Read More

How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits

2/1/17
So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for losing leads. We all have ‘em, these bad habits, and we need to face them. Think about it in terms of... Read More

Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy

With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. Her name is Melissa Nazar, and she’s taking the reigns to ensure that we keep creating impactful and informative experiences for our modern marketing audience.  Luckily for... Read More

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