Dan Trefethen

Dan Trefethen's picture

Dan Trefethen

Dan Trefethen is the Content Manager at SnapApp, and editor of the SnapApp blog. After dipping in academia for a few years and bouncing around New England, Dan switched to content writing and moved to Boston. He’s an advocate for exploring new narratives in B2B marketing.

Articles By Dan Trefethen

How to Create Interactive Videos

Where to Place Interactive Elements in Your Marketing Videos

With video becoming more and more a regular option in B2B marketing content (and an effective one), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into a short amount of time. There’s... Read More
CEB, Dreamforce, MarketingProfs Event Recaps, Plus November B2B Events

October 2016 B2B Marketing Events: A Review and Takeaways

10/27/16
There’s been a lot of activity in the marketing events world this past October. And while we can’t hit every B2B date every month, we gathered some really useful insight and fun experiences at the events we did hit. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las... Read More
Content Land: An Interactive Quest Infographic

Experience “Content Land: An Interactive Quest” [Infographic]

  Remember board games? They were those games that were played on foldable squares or rectangles often on tabletops or floors, and with actual tangible pieces.   They were great, right? Why am I using the past tense? Board games are still great, and have luckily survived into the 21st century,... Read More
Marketing Takeaways from Content Marketing World 2016

Lessons from CMW 2016: Slowing Down and the “Why” of Your Content Strategy

9/12/16
And we’re back! Cleveland’s own Content Marketing World 2016 was last week where 200 speakers, 100 companies, and 3500 attendees all assembled in mass to discuss all things content… and to see Joe Pulizzi have a wandering conversation with Luke Skywalker. The annual event has had continual... Read More

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