Elizabeth Wellington

Elizabeth Wellington's picture

Elizabeth Wellington

Elizabeth Wellington is a writer, editor, and content strategist who crafts powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @wellington_liz.

Articles By Elizabeth Wellington

7 Powerful Ways to Conduct B2B Buyer Research

7 Powerful Ways to Conduct B2B Buyer Research

4/6/16
With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. This isn’t necessarily breaking news – 92... Read More
5 Amazing Ways to Impact Your Audience With Data Storytelling

5 Amazing Ways to Impact Your Audience With Data Storytelling

3/30/16
Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time. Data, refines strategy and optimizes efforts, driving your campaign to new heights. But despite all the buzz data is getting in industry circles, most... Read More
Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate

Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate

3/24/16
You just wrote a magnetic email subject line. What do you do next?  As important as it is to capture the audience’s attention, your subject line is an empty promise unless you provide value. Marketers build trust when they send resonant copy that offers solutions to real problems — something no... Read More
9 Awesome Email Subject Lines That Resonate With Readers

9 Awesome Email Subject Lines That Resonate With Readers

3/17/16
The average consumer receives 416 commercial emails a month — that’s before personal and work-related emails.  Among marketers, there’s growing competition to capture the attention of your audience. To resonate with a lead, you need to maximize the subject line — your first (and only)... Read More

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