Elizabeth Wellington

Elizabeth Wellington's picture

Elizabeth Wellington

Elizabeth Wellington is a writer, editor, and content strategist who crafts powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @wellington_liz.

Articles By Elizabeth Wellington

4 Reasons Your Email Marketing Isn’t Resonating

4 Reasons Your Email Marketing Isn’t Resonating

2/18/16
Is there one marketing email you just can’t wait to open?  For me, it’s any email from the e-commerce site Huckberry. Their stories, recipes, and guides tame my wanderlust, bringing a sense of adventure to my inbox. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time... Read More
How to Build Trust and Retain Customers with Interactive Content

How to Build Trust and Retain Customers with Interactive Content

1/26/16
Attaining and onboarding a new client is 5 to 25 times pricier than holding onto an existing one. Despite the high expense, marketers tend to focus almost exclusively on customer acquisition, missing the real money maker.  Research conducted by Bain & Company suggests that increasing ... Read More
5 Most Common Interactive Content Mistakes

5 Most Common Interactive Content Mistakes

We’ve all been there: a few late nights in the office, and we still can’t figure out what went wrong. We checked all the boxes — develop content, run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. As frustrating as these moments can... Read More
4 Key Factors When Assessing Your Content Marketing ROI

4 Key Factors When Assessing Your Content Marketing ROI

1/7/16
Content marketing ROI is the trickiest part of the business. World class marketers can strategize, plan, and tailor their content to the exact needs of their audience, but if they can’t measure the impact, they will never get the credit they deserve. Because of the pressure to push for short-... Read More

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