Elizabeth Wellington

Elizabeth Wellington's picture

Elizabeth Wellington

Elizabeth Wellington is a writer, editor, and content strategist who crafts powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @wellington_liz.

Articles By Elizabeth Wellington

4 Brilliant Ways to Diversify Your Content in 2016

4 Brilliant Ways to Diversify Your Content in 2016

1/5/16
Have you ever had a salad with just lettuce? You open up a to-go container to find a pile of wilted romaine and a packet of oily dressing. Pretty unappealing, right?  A salad is only as delightful as the ingredients that add flavor, color, and depth to the plate. Even the most beautiful greens... Read More
4 Building Blocks of a Strong Content Marketing Strategy for 2016

4 Building Blocks of a Strong Content Marketing Strategy for 2016

12/22/15
Do you remember playing with LEGOs as a kid? In my young career as a LEGO architect, I always wanted to build higher. I meticulously crafted skyscrapers from LEGO pieces – only to find that they fell over without a strong base. I noticed one day that attaching my tower to a wide foundation kept... Read More
16 Content Marketing Predictions for 2016

16 Content Marketing Predictions for 2016

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. As 2015 has rolled by, content marketing trends... Read More
3 Ways to Use a Contest in a B2B Holiday Marketing Campaign

3 Ways to Use a Contest in a B2B Holiday Marketing Campaign

The holidays are prime time for marketers, B2B and B2C alike (though the emphasis might be a little more on the B2C side). Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are scrambling to get the last deals in before year’s... Read More

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