Elizabeth Wellington

Elizabeth Wellington's picture

Elizabeth Wellington

Elizabeth Wellington is a writer, editor, and content strategist who crafts powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @wellington_liz.

Articles By Elizabeth Wellington

How to Motivate Your Audience to Engage With Your Content

How to Motivate Your Audience to Engage With Your Content

Did you know that 155 million Americans regularly play video games? Even those of us who aren’t serious gamers enjoy fun apps, online quizzes and the occasional game on a Nintendo Wii. These activities play a remarkable role in our daily life, allowing us to to step into an alternative universe... Read More
winter holiday marketing b2b

7 Ways to Escape the Same-Old Same-Old in December and January

Every year, marketers panic just as the holidays roll around. High expectations and an increasingly competitive market, make the challenge of shining brighter than their competitors even more challenging. The best holiday marketing is authentic, warm, celebratory, on brand — and — it doesn’t have... Read More
5 Practical Tips to Manage Your Next Marketing Campaign

5 Practical Tips to Manage Your Next Marketing Campaign

11/17/15
Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day. This rollercoaster of change can lead even the... Read More
Why Personalization is the Future of B2B Marketing

Why Personalization is the Future of B2B Marketing

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? How do we drive sales? How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a... Read More

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