Elizabeth Wellington

Elizabeth Wellington's picture

Elizabeth Wellington

Elizabeth Wellington is a writer, editor, and content strategist who crafts powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @wellington_liz.

Articles By Elizabeth Wellington

Gifographics: 5 Keys to Unlocking A More Powerful Infographic

Gifographics: 5 Keys to Unlocking A More Powerful Infographic

Have you heard of a “gifographic”? It’s ok if you haven’t – the term is just starting to pick up steam. Gifographics are an evolution of the infographic – using motion to augment the information provided by a traditional infographic. They are the new kid in town: dynamic, cool and always fun to... Read More
Interactive Content for Lead Generation

How to Use Interactive Content to Find, Qualify, and Close Your Best Customers

“The more the merrier” is true for most things, including the number of friends at your birthday party – and B2B leads for your funnel. A strong prospect pool is the seed of your client base, but savvy marketers know you can’t stop at the top of the funnel. One of the core functions of marketing... Read More
6 "Boring" Companies Making Amazing Content

6 "Boring" Companies Making Amazing Content

10/8/15
Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. But the more challenging the vertical, the higher the bar for creative inspiration. The right approach can turn any topic into... Read More
4 Simple Rules for Creating Interactive Content

4 Simple Rules for Creating Interactive Content

Interactive content is an incredibly powerful tool for content marketing. Its visual, interactive form reaps high engagement rates and offers the two-way conversations audiences crave. Because of its powerful impact, marketers assume that it takes a lot more effort to create interactive content... Read More

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