Elizabeth Wellington

Elizabeth Wellington's picture

Elizabeth Wellington

Elizabeth Wellington is a writer, editor, and content strategist who crafts powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @wellington_liz.

Articles By Elizabeth Wellington

9 Personality Quiz Examples For Content Marketing

9 Personality Quiz Examples For Content Marketing

Growing up, pop quizzes were the worst — eyes rolling, kids grumbling. But the same students who faked sick to get out of a pop quiz in high school pounce on Buzzfeed’s addictive quizzes. Why is that? Unlike the old-fashioned pop quiz, personality assessments teach us about ourselves. They refine... Read More
7 Reasons Calculators Are Your Next B2B Lead Capture Tool

7 Reasons Calculators Are Your Next B2B Lead Capture Tool

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. As new content forms emerge, it’s easier than ever to meet this challenge with a bit of creativity. Interactive content is game changer. Calculators, in particular, break the mold — they... Read More
shorter lead forms with interactive content

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

Imagine you stumble upon a new vendor’s website with an extensive resource gallery. Impressed with what you see, you click on the latest ebook offering. To get the ebook, you have to fill out a lead form on a landing page — no big deal. But you realize there are nine required fields, some of which... Read More
Campaigns inspired by contests

5 Big Brands Absolutely Crushing It With Contests

  Why are contests such a tried and true marketing method? We all love a good game. The chance of winning big brings anticipation and the opportunity to daydream. It shouldn’t be a surprise, then, that the most successful marketing teams harness the power of gamification. Over 70% of big... Read More


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