Jessica Mehring

Jessica Mehring's picture

Jessica Mehring

Jessica Mehring combines sales-focused copywriting with content creation to help brands turn their content into customers and revenue. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @horizonpeak

Articles By Jessica Mehring

Summer Campaign Ideas

Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)

  Happy SCUD Day! “SCUD” stands for Savor the Comic, Unplug the Drama, and encourages us to relish in the funnier side of life rather than giving into drama and stress.   If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of... Read More

A Marketing Fitness Plan to Improve Your Content Strategy

A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle. Marketing fitness requires an ongoing commitment to evaluating your results, checking... Read More
Awesome April Fools Day Campaigns

13 Great April Fool's Day Campaigns

3/21/17
Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos... Read More

5 Lead Generation Strategies You Probably Never Thought Of

3/15/17
Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your... Read More

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