Jessica Mehring

Jessica Mehring's picture

Jessica Mehring

Jessica Mehring combines sales-focused copywriting with content creation to help brands turn their content into customers and revenue. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @horizonpeak

Articles By Jessica Mehring

​What Is the Modern B2B Buying Process?

The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet.   Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations.   They insist on personalized communications – even when those communications are automated.  ... Read More
What Is an ROI Calculator?

What Are ROI Calculators? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at all, you can create a calculator that allows your target customers to see the tangible benefits of... Read More

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

The days of boring lead-capture forms and irritating questions from sales reps are over.   An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in... Read More

17 Great Microsite Examples for Driving Buyer Interest

  You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content.   One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If you can create an experience out of... Read More


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