Jessica Mehring

Jessica Mehring's picture

Jessica Mehring

Jessica Mehring combines sales-focused copywriting with content creation to help brands turn their content into customers and revenue. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @horizonpeak

Articles By Jessica Mehring

Understanding the Modern B2B Sales Process

It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills.   B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process.   First, let’s nail down... Read More
Why Interactive Content is Transforming the Sales Funnel

Why Interactive Content Is Transforming the Sales Funnel

The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative.   That statistic is actually a bit outdated, now,... Read More
Summer Campaign Ideas

Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)

  Happy SCUD Day! “SCUD” stands for Savor the Comic, Unplug the Drama, and encourages us to relish in the funnier side of life rather than giving into drama and stress.   If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of... Read More

A Marketing Fitness Plan to Improve Your Content Strategy

A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle. Marketing fitness requires an ongoing commitment to evaluating your results, checking... Read More

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