Jessica Mehring

Jessica Mehring's picture

Jessica Mehring

Jessica Mehring combines sales-focused copywriting with content creation to help brands turn their content into customers and revenue. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @horizonpeak

Articles By Jessica Mehring

How Many Touchpoints Are in a Typical Campaign?

1/19/17
Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email, that’s a touchpoint. When they click on an interactive... Read More
Content Promotion

How to Create a Content Promotion Plan in 3 Steps

1/13/17
So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content?... Read More

9 Essential Tips for Researching Your Next Content Campaign

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.  Not every idea is necessarily perfectly aligned, or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it.  Smart... Read More

Content Creation Considerations: 9 Key Steps When Going From Concept to Content

Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. I know you have, because we all have. You get a brilliant, game-changing idea for a piece of content that... Read More

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