Jessica Mehring

Jessica Mehring's picture

Jessica Mehring

Jessica Mehring combines sales-focused copywriting with content creation to help brands turn their content into customers and revenue. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @horizonpeak

Articles By Jessica Mehring

<p dir="ltr"><a href="http://info.snapapp.com/buyers-journey-with-ic-lp.html?utm_medium=referral&amp;utm_source=blog&amp;utm_campaign=GU 2016-10-03: Buyers Journey with IC&amp;utm_content=callout"><img alt="Ebook-OMC-SnapApp-BuyerJourney-IC-Blog.png" src="/sites/default/files/Ebook-OMC-SnapApp-BuyerJourney-IC-Blog.png" style="width:750px;height:300px;" /></a></p>

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers... Read More
9 Holiday Marketing Campaigns That Hit the Mark

9 Top Holiday Marketing Campaigns (For Every Season)

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat.   Why is that?   I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on... Read More
How to Find Freelance Content Creators: Best Practices

How to Find Freelance Content Creators: Best Practices

Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. The problem is: Finding the right creators is tough. I hear horror stories all the time. The content they wrote needed so much editing, I may as well have written it myself. It... Read More
How Much Content Does Your Marketing Team Actually Need?

How Much Content Does Your Marketing Team Actually Need?

Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of... Read More

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