Jessica Mehring

Jessica Mehring's picture

Jessica Mehring

Jessica Mehring combines sales-focused copywriting with content creation to help brands turn their content into customers and revenue. She supports content development and strategy for the SnapApp blog. Follow her on Twitter @horizonpeak

Articles By Jessica Mehring

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying... Read More
The Best of September: 5 Awesome Examples of Interactive Content

The Best of September: 5 Awesome Examples of Interactive Content

Interactivity gets your audience engaged in the experience of consuming your content. Yet many people think that this is an expensive or complex endeavor. Sure – if you’ve got the budget for it, you can go hog wild and create an interactive content masterpiece that people talk about for years.... Read More
How Quizzes Help Lead Conversion

Pop Quiz: Are You Using This Email List-Growing Tactic?

9/20/16
As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging. Quizzes are a great way to meet this challenge head-on. Whether it’s a fun pop-culture quiz or a more serious... Read More
Effective Content Promotion: What makes a B2B blog post get 100 upvotes on inbound.org?

What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?

If you want the best B2B marketing news, there’s one place to go. Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Today it’s a one-stop-shop for the best of the best content about content marketing. Though... Read More

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