Justina Logozzo

Justina Logozzo's picture

Justina Logozzo

Digital Marketing Manager

A native Texan, Justina attended the University of Texas at Arlington, where she received her Bachelor of Business Administration in Marketing. In 2016, Justina received her Master of Science in Corporate and Organizational Communication, with emphasize on the development and management of social media communities, from Northeastern University. Today, Justina play a role within the SnapApp Demand Generation team as a Digital Marketing Manager. Previously, she lead multiple client teams aimed at improving SEO for B2B organizations as a Search Engine Marketing Manager, helping them hit identified business goals.

Articles By Justina Logozzo

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do?     Research shows that call-to-actions perform better than AdWords, with the average click... Read More

The Beginner’s Guide to Designing Marketing Experiments

In college, I quickly learned that science was not my forte. From memorizing the periodic table and parts of the plant cell to stoichiometry and the laws of physics, I was not an A or even a B student by any means. So, I became a marketer, because marketers don’t do science things.   Boy was I... Read More

A Go-To Guide for Impactful Fall Marketing Campaigns (11+ ideas and examples)

Fall represents the beginning of the end-of-the-year holiday mash up as well as the time of year where most B2B companies put all their eggs in one basket.   While it is common for B2B organizations to see a decrease in website traffic and conversions during this time, it is also where many look... Read More
Interactive Content: The Next Frontier for SEO

Interactive Content: The Next Frontier for SEO

The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place.   But, not just any run-of-the-mill content marketing strategy will work.   You need to know what... Read More

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