With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way.
As a result, these teams are looking for ways to tap... Read More
With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.
One way they’re doing that is through content-enabled campaigns.
Essentially, these are a series of strategies to align content and... Read More
All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above.
Often, this oversight can result in missed opportunities to educate, engage,... Read More
Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.
Let’s clear that up.
For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or... Read More