Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned

Journalistic newsletters are on the rise this year, and both media and marketing teams are looking for ways to best optimize the channel. To get a high-level view of current newsletter trends, I started an experiment. I wanted to look for styles and patterns in email newsletters and the strategies/... Read More

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days

1/18/18
I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+.   But there’s a particular piece of the getting-started process... Read More

17 Creative Examples of Bottom-of-the-Funnel Marketing

Bottom of the funnel marketing helps convert potential customers into actual customers.   It does so by helping the potential buyer overcome his or her objections so the conversion happens. This type of marketing can range from case studies and videos to trials and interactive materials – they’re... Read More
54 Content Marketing Stats to Guide Your 2018 Strategy

54 Content Marketing Stats to Guide Your 2018 Strategy

  With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun.   And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve... Read More

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