Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution... Read More

Content Tools and Side Projects: Re-thinking the Traditional Marketing Approach

You’ve probably heard of content tools before – in fact, you may have even used them.   Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.)   Crew’s free stock... Read More
improve content discoverability

Get Found: How to Make Content More Discoverable

B2B content is notoriously expensive...and notoriously underutilized.   In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unused. That’s a lot of wasted resources.   Why is this happening?   One reason has to do with... Read More

Best Practices for Building Buyer Personas, From the Experts

According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.   These personas are essential for marketing efforts, as they help you define whom you’re creating content for, what your audience... Read More

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