Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution... Read More
10 Ways to Transform Your Blog Content With Polls & Quizzes

10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes

Blogging has always been a central piece of any content marketing strategy – but not all blogs are created equal. In fact, many blog posts fall on deaf ears.   Why is that?   Well, for one thing: There’s a lot of competition for attention in today’s online environment. Some estimates indicate... Read More
5 Case Studies: Using Interactive Content in Social Media

10 Case Studies: Using Interactive Content in Social Media

For many marketing teams, much of their time is devoted to content development. They focus on creating blog posts, interactive videos, quizzes--all of these different online experiences to give their target audience what they’re looking for at every stage of the journey.   But sometimes when it... Read More

How Marketing on the Weekends Goes Beyond Football

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays. The idea being that while these prospects might be watching football, they may not be all that  interested and therefore checking devices... Read More

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