Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

How Marketing on the Weekends Goes Beyond Football

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays. The idea being that while these prospects might be watching football, they may not be all that  interested and therefore checking devices... Read More

Finding Your Ideal Customer: A B2B Guide to the Right Audience

10/17/17
It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right?   You want your ads and sales tools to, well, sell.   But missing the mark happens more often than you’d think — and big brands aren’t exempt from the... Read More

How the New York Times Uses Interactive Content

Want to know an interesting fact?   In 2013, the most popular story published by the New York Times wasn’t a story at all.   It was an interactive assessment.   What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive... Read More

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media.   In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s part of the reason so many companies... Read More

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