Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Digital Marketing in the 2000s: What Was It Like?

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts.   But back in the 2000s, this wasn’t the case. When digital marketing (and what we know today as content marketing) was still in its infancy,... Read More

Content Marketing in the 90s: What Was It Like?

In the early 1990s, content marketing was, for the most part, traditional marketing.   If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc.   In fact, almost one-fourth of the $150 billion in US advertising... Read More

Content Tools and Side Projects: Re-thinking the Traditional Marketing Approach

You’ve probably heard of content tools before – in fact, you may have even used them.   Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.)   Crew’s free stock... Read More
improve content discoverability

Get Found: How to Make Content More Discoverable

B2B content is notoriously expensive...and notoriously underutilized.   In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unused. That’s a lot of wasted resources.   Why is this happening?   One reason has to do with... Read More

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