Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Finding Your Ideal Customer: A B2B Guide to the Right Audience

10/17/17
It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right?   You want your ads and sales tools to, well, sell.   But missing the mark happens more often than you’d think — and big brands aren’t exempt from the... Read More

The Brilliant Way the New York Times Uses Interactive Content

Want to know an interesting fact?   In 2013, the most popular story published by the New York Times wasn’t a story at all.   It was an interactive assessment.   What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive... Read More

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media.   In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s part of the reason so many companies... Read More

Digital Marketing in the 2000s: What Was It Like?

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts.   But back in the 2000s, this wasn’t the case. When digital marketing (and what we know today as content marketing) was still in its infancy,... Read More

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