Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

How Interactive Content Solves Common Marketing Problems

Solving the 9 Most Common Marketing Problems With Interactive Content

Every day, marketers face new challenges that are unique to their companies and customers.   However, it’s safe to say most can bond over a few of the more common marketing problems: Things like lagging website conversion rates, sales funnel underperformance, and poor lead conversion. We’ve all... Read More

Which Marketing Strategy Is Better? Predictive Vs. Personalization

When it comes to delivering personalized experiences, many marketers are still uncertain of whether or not predictive marketing will help them achieve their objectives. And while they very much want to anticipate needs and deliver highly personalized experiences, they often don’t have enough... Read More
What Is a Marketing Technology Stack?

What is a Marketing Technology Stack? Definitions, Stats and Examples.

3/17/17
It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um...what exactly is it? And, how do I set it up? In this post, we’ll not only answer that question, but also take a look at why marketers are... Read More

21 Stats You Need to Know About Marketing Automation

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. Leveraging automation,... Read More

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