Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

21 Stats You Need to Know About Marketing Automation

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. Leveraging automation,... Read More

How to Drive PPC Ads With Interactive Quizzes and Assessments

3/7/17
You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. These types of paid media are known for driving impressive marketing results with strong ROI. In fact, Google data shows that businesses make an average... Read More

Interactive Content, Marketing Automation, and the Engagement Economy

With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. As a result, these teams are looking for ways to tap... Read More
Content Enabled Campaigns

How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.   One way they’re doing that is through content-enabled campaigns.   Essentially, these are a series of strategies to align content and... Read More

Pages

Get Our Latest Blog Posts in Your Inbox

Thank you for subscribing!
Content Land CTA-Blog-300.png
LeadRev-blog-free.png