Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

How to Best Manage Freelancers + Guiding Them With Strong Research Practices

How to Best Manage Freelancers + Guiding Them With Strong Research Practices

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a... Read More
Creating A Marketing Strategy Uniting Content, Demand Gen, and Sales

What Is a Content-Enabled Campaign?

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while... Read More
The History of PDFs and Alternate Content Marketing Formats

The History of the PDF and Its Marketing Limitations

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically... Read More
Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to... Read More

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