Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Stronger Inbound Marketing With Interactive Content: How to Get Started

Stronger Inbound Marketing With Interactive Content: How to Get Started

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally... Read More
Understanding Paid Media and Testing the Right Content

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels... Read More
The Current Demand Gen and Content Marketing Dynamic

Which Came First: The Content or the Campaign?

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However,... Read More
How to Best Manage Freelancers + Guiding Them With Strong Research Practices

How to Best Manage Freelancers + Guiding Them With Strong Research Practices

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a... Read More

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