Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Hacking Audience Attention Spans With Interactivity

Hacking Audience Attention Spans With Interactivity

According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Even goldfish have longer attention spans than the average human at this point in time (nine seconds)...which is strange to imagine... Read More
Brain Games: Discover the Psychology Behind Interactive Content

Brain Games: Discover the Psychology Behind Interactive Content

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?” We’re glad you asked. The best place to look for an explanation is by studying the psychology... Read More
Key Takeaways from DGR’s Sales Enablement Tech Report

Key Takeaways from DGR’s Sales Enablement Tech Report

7/20/16
Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. In this recap, we’ll look at a few of the major findings from this report, as well as how those findings impact your content marketing... Read More
3 Important Takeaways from DGR's Lead Scoring Survey Report

3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can... Read More

Pages

Get Our Latest Blog Posts in Your Inbox

Thank you for subscribing!
Content Land CTA-Blog-300.png
LeadRev-blog-free.png