Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Creating A Marketing Strategy Uniting Content, Demand Gen, and Sales

What Is a Content-Enabled Campaign?

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while... Read More
The History of PDFs and Alternate Content Marketing Formats

The History of the PDF and Its Marketing Limitations

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically... Read More
Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to... Read More
Hacking Audience Attention Spans With Interactivity

Hacking Audience Attention Spans With Interactivity

According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Even goldfish have longer attention spans than the average human at this point in time (nine seconds)...which is strange to imagine... Read More


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