Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Key Takeaways from DGR’s Sales Enablement Tech Report

Key Takeaways from DGR’s Sales Enablement Tech Report

7/20/16
Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. In this recap, we’ll look at a few of the major findings from this report, as well as how those findings impact your content marketing... Read More
3 Important Takeaways from DGR's Lead Scoring Survey Report

3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can... Read More
Top 5 Myths About Conversion Rate Optimization

Top 5 Myths About Conversion Rate Optimization

6/14/16
Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join an e-newsletter, filling in a... Read More
Are You Leveraging Your Content for Sales Enablement?

Are You Leveraging Your Content for Sales Enablement?

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales... Read More

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