Kaleigh Moore

Kaleigh Moore's picture

Kaleigh Moore

Kaleigh Moore is a writer, content strategist, and crafter of powerful stories for publications and brands. She supports content development and strategy for the SnapApp blog.

Articles By Kaleigh Moore

Are You Leveraging Your Content for Sales Enablement?

Are You Leveraging Your Content for Sales Enablement?

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales... Read More
What Are Customers Looking for at the Bottom of the Funnel?

What Are Customers Looking for at the Bottom of the Funnel?

5/17/16
At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the... Read More
15 Facts to Know About Bottom of the Funnel Marketing

15 Facts to Know About Bottom of the Funnel Marketing

The sales funnel, as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting.   As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. That means putting the... Read More
6 Different Ways to Organize Your Marketing Stack

6 Different Ways to Organize Your Marketing Stack

4/28/16
When it comes to organizing your marketing technology stack, there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number and type of tools within an organization’s stack can have a high level of variance. But if you’re still in the... Read More

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