Kara Widdison

Kara Widdison

Kara Widdison is a Marketing Associate at SnapApp. She runs the SnapApp webinar program and social media channels.

Articles By Kara Widdison

Ask A Marketer: The Social Media Edition

In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well...marketing.   The best part of this webinar was that the audience shaped the entire conversation... Read More
Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

10/25/16
We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter? Do you want your campaigns to be funny or... Read More
Know Your MOFU: Start a Dialogue to Increase Conversion Rates

Know Your MOFU: Start a Dialogue to Increase Conversion Rates

7/27/16
We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing),... Read More
Best Practices for Conversion Rate Optimization

Best Practices for Conversion Rate Optimization

7/15/16
It’s always a little scary making changes to your website. You strategize, test, strategize, and test again, but how do you know that your changes are actually making a difference? Not only that, but how do you know you're producing the type of content that will excite viewers and draw them in?... Read More

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