Liz Alton

Liz Alton's picture

Liz Alton

Liz Alton is a technology and marketing writer, and content strategist, for Fortune 500 brands and creative agencies. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She's worked with clients including Adobe, IBM, Hewlett Packard, Twitter, ADP, and Google. She holds a bachelor’s degree in journalism and an MBA. She is currently pursuing a master’s in journalism from Harvard University.

Articles By Liz Alton

Personal Brand and Company Marketing: Your Guide to Navigating this Critical (But Tricky) Intersection

How to Build Your Personal Brand While Balancing Company and Comfort Level

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands.  ... Read More

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