Melissa Nazar

Melissa Nazar's picture

Melissa Nazar

Melissa is director of content strategy for SnapApp, spending her days helping other marketers create more engaging content. When she is not arguing of the pros and cons of the Oxford comma, she spends her time as an aspiring snowboarder, semi-professional trivia player and occasional runner. Follow her @melnazar.

Articles By Melissa Nazar

My Best (and Worst) Campaign EVER: An Interview with Andrea Puhak, Director of Content at Resonate

1/23/18
Do you remember the best marketing campaign you ever executed? How about the worst?   I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative... Read More

7 Things to Do in December to Kick Off an Awesome 2018

It’s that magical time of year, the start of the end-of-year holiday season. If you’re in the United States, you’re just getting over your turkey hangover, your colleagues all may seem to be on vacation, and it probably feels like a great time to coast your way to the end of the year.   You’ve... Read More

Get Them to the End: How Jay Acunzo Built a Killer Marketing Podcast

Podcasts have one job: To get listeners to the end.   How to go about making that happen is the real challenge.   The case for the podcast is intriguing. Listening is on the rise: monthly listeners grew over 24% in the past year and the average listener consumes five podcasts per week, while... Read More

Creating an Interactive Marketing Campaign from Start to Finish [Case Study]

  A common question for us at SnapApp is some variation of the following: “Well, I get interactive and how it could help, but how do you actually integrate it into your campaigns?”   Let’s get meta for a minute. It should come as no surprise that we (ourselves at SnapApp) spend a lot of time not... Read More

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