Robbie Richards

Robbie Richards's picture

Robbie Richards

Robbie Richards is the digital marketing director at Royal Jay, author of, and contributing member of the SnapApp content marketing team. He specializes in search engine marketing for SaaS-based companies, and has been featured on large industry publications such as Search Engine Land, Ahrefs, Digital Marketer, Wordstream and AdWeek.

Articles By Robbie Richards

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine.   Being visible in different locations means more visibility, awareness, and opportunities to buy... Read More

Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads

  Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention.    But here’s the thing:   Infographics aren’t just great for grabbing a reader’s attention.   They get shares, which helps you reach and... Read More

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

  For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale.   The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers... Read More

109 Content Marketing Blogs to Watch in 2018 (Broken Down By Category)

  Over 2.5 million blog posts are published every single day.   And, 70% of B2B marketers created more content in 2017 compared to 2016. And, the trend looks set to continue.    With so much noise online these days, finding sources of consistent high quality content can seem like searching for... Read More


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