Robbie Richards

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Robbie Richards

Robbie Richards is the digital marketing director at Royal Jay, author of robbierichards.com, and contributing member of the SnapApp content marketing team. He specializes in search engine marketing for SaaS-based companies, and has been featured on large industry publications such as Search Engine Land, Ahrefs, Digital Marketer, Wordstream and AdWeek.

Articles By Robbie Richards

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it. You'd build a massive audience with nothing more than a topical focus and consistent... Read More

75 Interactive Infographic Examples to Inspire 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way.  But, over the last few... Read More
Snackable Content

Snackable Content: How To Drive Big Leads With Bite-Sized Content

Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long, in-depth posts rights now, and with good reason. Similar to the way a skyscraper rises noticeably above the city skyline, long-form content can help you stand out. But what... Read More
Top content marketing blogs to watch in 2017

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it... Read More

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