Robbie Richards

Robbie Richards's picture

Robbie Richards

Robbie Richards is the digital marketing director at Royal Jay, author of robbierichards.com, and contributing member of the SnapApp content marketing team. He specializes in search engine marketing for SaaS-based companies, and has been featured on large industry publications such as Search Engine Land, Ahrefs, Digital Marketer, Wordstream and AdWeek.

Articles By Robbie Richards

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you. To drive this home further, consider... Read More
8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)

  Over 53% of content marketers are using interactive content to influence the buyer's journey, with 3/4 indicating they plan to increase investment in the channel in the coming year.    Why is interactive marketing becoming so popular? A few reasons.    In a crowded market, it helps brands... Read More
8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

A decade ago, interactive marketing was something we only saw in Hollywood films and video games.       Oh, how things have changed! In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. But that's just the beginning.   This ... Read More
Actionable Guide to Visual Storytelling

An Actionable Guide to Visual Storytelling

15 Tools, Techniques and Examples to Help Cut Through the Noise The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of... Read More

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