Robbie Richards

Robbie Richards's picture

Robbie Richards

Robbie Richards is the digital marketing director at Royal Jay, author of, and contributing member of the SnapApp content marketing team. He specializes in search engine marketing for SaaS-based companies, and has been featured on large industry publications such as Search Engine Land, Ahrefs, Digital Marketer, Wordstream and AdWeek.

Articles By Robbie Richards

B2B Marketing Metrics Feature Image

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

  “In God we trust. All others must bring data.” – W. Edwards Deming   Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge:     This is amplified in the B2B marketing arena where longer sales cycles and... Read More

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

  Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to... Read More
Everything You need to Know About Marketing Attribution Models

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

As a marketer, you need to know one thing: Are your campaigns actually driving revenue?   If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel.   While vanity metrics like open rates and social shares are super easy to find,... Read More

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine.   Being visible in different locations means more visibility, awareness, and opportunities to buy... Read More


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