SnapApp

SnapApp

Articles By SnapApp

SnapApp Raises $12M Series A to Help B2B Marketers Create Interactive Content

SnapApp Raises $12M Series A to Help B2B Marketers Create Interactive Content

11/3/15
FOR IMMEDIATE RELEASE Boston, MA – November 3, 2015 — SnapApp, the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has received $12 million in Series A funding from Providence Equity Partners. “Buyers are increasingly demanding visual and... Read More
SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap

SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap

3/31/15
BOSTON, MA, April 1, 2015: A coalition of animal rights groups today announced it would be taking legal action against interactive content creation platform SnapApp for building what the rights groups deem is “an unreasonably effective mouse trap.” “The degree of efficiency with which SnapApp... Read More

Boost Advertising Conversion Rates: How Interactive Content Earns Audience Attention

It's the catch 22 of modern advertising - advertisers want people to see their ads, but people don't want ads to get in the way of what they want to see. Even when ads appear in front of the right people, addressing the right value points, and using the most relevant messaging, the fact that the... Read More

Tying Multi-Channel Marketing Programs Together with Interactive Content

How do you market to the right people, in the right channels, at the right time, with the right content? There are so many options and tools available to marketers that bringing it all together in a manageable way can be a challenge all its own. Fortunately, interactive content can easily bridge... Read More

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