Articles By SnapApp

Interactive Content Shines in the New York City Skyline: The Empire State Building's SnapApp Campaign

What does interactive content look like? Well, if you've been in New York City between January 14th and the 20th, you've seen it glowing through the night sky from one of the world's most recognizable buildings. As a part of an initiative to highlight its new, state-of-the-art LED lighting system,... Read More

Social Media and Interactive Content: Why Businesses Need to Engage

Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn't it? We expect people to be there as needed when we're shopping, and part of the whole allure of dining out is the... Read More

When Business as Usual Requires the Unusual Business of Healing

No matter how complicated the modern landscape may seem, business is still fundamentally human. When deeply trying human events like the Sandy Hook tragedy unfold, however, there's really no such thing as going back to ?business as usual. Though we all may try to be professional, personally, when... Read More

Personality Tests for Business: Powerful, Personal, and Interactive

There aren't many people in this world who enjoy having their internet browsing experience interrupted by irrelevant, obtrusive, or obnoxious ads. Thanks to tons of newly available data sources, however, marketing materials can now become much more relevant and useful based on behaviors, but even... Read More


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